Name: Deborah Luehrs
Position: Marketing and communications director
Location: Siskin Children’s Institute, a nonprofit organization serving children with special needs and their families.
First job: Internship at The Chattanooga Times as a police reporter
Best part of the job: “My favorite part of the job is probably being able to see firsthand the work the institute does with the children and families, really getting to know them because part of my job is sharing those stories. I get to know the families pretty well. Just to see the changes that happens in the families is pretty amazing. It’s a good reminder of why I work here.”
Worst part of the job: “Communications is a very generic term for anything that needs to be done. There’s always work to be done.”
Challenges: “The budget is always a challenge because of being a nonprofit, we’re always trying to do more with less. Typically it’s being creative in how you get things accomplished.”
What she’s learning: “My job has taught me that there are a lot of people in the world struggling with a lot of things. Every child is a gift. It’s taught me the importance of family to see these families rally around one another.”
How to make a career of it: “I think journalism was an awesome way to get into [my career]. I think good PR people are those who understand journalism. But any kind of communication or business background would be really helpful. When I came, I was not familiar with a lot of the goings on of an organization like this. I think that’s probably one of the biggest challenges of a marketing director. Regardless of what you are marketing, you have to become immersed in it to learn how to tell the story.”
Holly Leber is a reporter and columnist for the Life section. She has worked at the Times Free Press since March 2008. Holly covers “everything but the kitchen sink" when it comes to features: the arts, young adults, classical music, art, fitness, home, gardening and food. She writes the popular and sometimes-controversial column Love and Other Indoor Sports. Holly calls both New York City and Saratoga Springs, NY home. She earned a bachelor of arts ...
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